Viable Labs Brand Identity Design

I worked on developing a brandmark for Viable Labs, the new sister company of my good friends at V7. Viable Labs are based in Zürich, Switzerland, and work with clients around Europe delivering a range of digital services from UX to bespoke App development. A hub of product development, Viable embody a visionary spirit underpinned by their Swiss roots and style.

The Viable identity is completely customisable in terms of colours ranging from minimal and flat to textured looks - a truly versatile design. Adapting their logo to each and every project they encounter is just one of Viable's unique little touches. The structure of the brandmark is reminiscent of scaffolding, a common sight when constructing any building. Viable is all about building and forging products from ideas.

First impressions count, a thick 700gsm card, letterpressed with a custom colour is usually the first touch point. First impressions count, a thick 700gsm card, letterpressed with a custom colour is usually the first touch point. Quality is a paramount characteristic and through these cards the swiss quality is evident.

Viable branding visual Viable branding visual Viable branding visual
Viable branding visual
Viable branding visual

Let's talk

To find out more about how I could help your brand, simply get in touch and we can take it from there.

Contact Mark