I worked on developing a brandmark for Viable Labs, the new sister company of my good friends at V7. Viable Labs are based in Zürich, Switzerland, and work with clients around Europe delivering a range of digital services from UX to bespoke App development. A hub of product development, Viable embody a visionary spirit underpinned by their Swiss roots and style.
The Viable identity is completely customisable in terms of colours ranging from minimal and flat to textured looks - a truly versatile design. Adapting their logo to each and every project they encounter is just one of Viable's unique little touches. The structure of the brandmark is reminiscent of scaffolding, a common sight when constructing any building. Viable is all about building and forging products from ideas.
First impressions count, a thick 700gsm card, letterpressed with a custom colour is usually the first touch point. First impressions count, a thick 700gsm card, letterpressed with a custom colour is usually the first touch point. Quality is a paramount characteristic and through these cards the swiss quality is evident.