The Body Formula Brand Identity Deisgn

After years working as a professional fashion model, Vickie Birmingham focused her talents on the fitness industry. Vickie is a Personal Trainer, Online Coach and is Pre and Postnatal qualified. Vickie works with a diverse blend of clients in London and Milton Keynes, from mothers recovering from child birth, to ladies just wanting to get beach ready.

The Body Formula was born out of the idea that getting in shape doesn’t have to be complicated. Not if you don’t want it to be. It can be as simple as ABC. Find the right balance. Eat well, exercise and you will see results. That’s the ethos of The Body Formula.

The brand mark I created for Vickie is a representation of the body formula equation, combined with a directional arrow to indicate a positive step forward.

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