I worked on this lovely project alongside my good friends at V7 in Dublin, to establish a brand identity for this Zürich based client. Shelf pulls the best of mobile and marketplace together. It’s accessible and attractive, a mobile experience that presents users with a space to explore and own. As addictive as Ebay, as artisanal as Apple.
Although there were many options explored during the design and development of this brandmark, the chosen option was quite possible the most minimal of all my logos. I created just two simple lines above and below the logo lettering to creating a front perspective view of a shelf.