I developed his brand for Antrim Hurler Shane McNaughton. After being immersed in the hurling scene for over two decades Shane turned his attention to helping athletes that suffered from the same injuries he experienced himself playing at the top tier of the sport. It’s widely recognised that the best way to help prevent injuries is by correctly maintaining the body.
The core essence of Shane’s brand is all about regaining your fluidity and getting back to your best. Liquid, elastic, flexible and dynamic movements. Inspired by that I created this brandmark - a graphic representation of all those things, instilled in one brandmark.