Life is fast, exciting, and on-demand… and we are overstressed and undernourished. Lo & Slo are pursuing a slow life and slow cooking… but not with a slow cooker. Lo & Slo are going back to their roots, to an old fashioned way of cooking: simple, creative, nutrient-dense food… with a few feel good treats thrown in! Lo & Slo approached me to develop a brand for their food blog and soon to be business. I even got to taste some of the lovely cooking.
The brandmark typography is inspired by the old classic letter-pressed style of days gone by. Back when computers were a thing of the future and life moved at a very different pace. The natural choice for a brand all about slowing things down. To create a real hand-made feel I supplied an ink stamper to be used for food labels and packaging.