High Performance Nutrition Brand Identity

HP Nutrition is one of Ireland’s leading online sports nutrition shops. With an already well-established customer base and booming business, it was time for the HP Nutrition to invest in their brand and polish their identity. Being a fellow gym enthusiast I particularly enjoyed working on this one and I did have the pleasure of sampling a few of the supplement goodies along the way.

Nutrition is the inner armour you need to succeed in sport. It’s your shield for battle and the one thing you can’t survive without. This concept inspired the brandmark design. I crafted a shield style design combining the “HPN” letters, creating a solid brandmark that applied really well across a suite of merchandise.

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