Adonis Blue, a career coaching brand from Manchester approached me to develop their brand. As start-up business with no name, I helped with everything from the name generation right through to brand strategy and advertising.
The very core essence of the company all pivots around helping people make a change in their life. Inspired by this, the big idea of "Change Starts Here" flourished. We developed the big idea before we reached a name and that really help connect the dots for the name - Adonis Blue.
Adonis Blue is a popular breed of butterfly and became the perfect choice for the brand name - a perfect symbol of change.