Brave Innovation

Brave are a Dublin based Wearable Technology company. Brave have innovated a new wireless heart monitor that enables Firefighters to transmit their heart signal back to their team outside of the building, so their location and status can be known.

The company came to Mammoth for a full-brand development, from naming through to brand identity design. I worked on this account and created the name “Brave”, which was to symbolise the “brave hearts” of the heroic firefighters.